A silver knight chess piece facing a line of gold chess pieces.

Built on a Simple Belief

The strongest businesses create value by aligning the interests of every stakeholder.

Agency recommendations become more valuable when they are supported by stronger evidence. Technology, measurement, and media should reinforce that relationship - not complicate it.

Rather than treating media, measurement, and agency economics as separate considerations, we brought them together into a single operating model designed to create new revenue opportunities for agencies while supporting better investment decisions for advertisers.

That philosophy continues to shape our technology, commercial model, and the way we work with agencies. Every part of Hello Friend is intended to better align the interests of agencies and advertisers.

From Principle to Practice

A Different Standard of Partnership

As the role of agencies continues to evolve, so do the expectations placed upon them. Agencies are increasingly expected to support marketing investments with stronger evidence, more informed recommendations, and greater commercial confidence.

That reality shaped every major design decision behind Hello Friend.

Rather than treating media as the end product, we built an operating model that brings together premium media, integrated intelligence, and agency economics. Each plays a distinct role: media creates attention, intelligence provides stronger evidence, and the commercial model aligns value creation around the agency.

Together, these capabilities create new revenue opportunities for agencies while supporting more confident investment decisions for advertisers.

The result is a more connected approach to real world media that gives agencies more ways to create value through every marketing investment.

A Different Standard of Partnership

We believe the strongest agency relationships are built on aligned incentives, shared accountability, and a common objective: helping advertisers make more confident marketing investments.

That belief shapes the way we work.

Hello Friend was designed to integrate naturally into the way agency teams already operate. Rather than changing established workflows, we work alongside agencies to complement their expertise and the value they already create for clients.

Our role is to provide additional intelligence, media, and commercial opportunity that agencies can bring into existing client relationships and new business conversations.

When agencies create greater value, advertisers benefit. When advertisers make more confident marketing investments, stronger relationships follow.

Creating More Value on Both Sides

Hello Friend was built around the belief that creating greater value for agencies and better outcomes for advertisers should reinforce one another.

For agencies, that means new revenue opportunities, additional campaign intelligence, and more ways to create value across existing client relationships and new business opportunities.

For advertisers, it means better information, more confident investment decisions, and media designed to deliver stronger performance.

When both sides benefit, stronger and more durable relationships follow.

Built on a Simple Belief

From Principle to Practice

A Different Standard of Partnership

A Different Standard of Partnership

A Different Standard of Partnership

A Different Standard of Partnership

A Different Standard of Partnership

Creating More Value on Both Sides

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