Your Agency-First Partner in Smarter Digital Out-of-Home

While digital media has evolved to deliver attribution, agility, and ROI, DOOH remains stuck in a legacy model — fragmented, over-rotated, and disconnected from agency needs. 

We studied the market and saw a clear gap: agencies needed a DOOH partner that could deliver exclusivity, performance transparency, and stronger margins — without adding workflow friction.

So we built Hello Friend:

A mobile DOOH platform engineered from day one to help agencies pitch smarter, win faster, and retain clients through measurable, real-world impact.

Anil is the founder and principal of Hello Friend Brands, a Toronto-based mobile DOOH company purpose-built for advertising agencies navigating a rapidly changing landscape.

An entrepreneur with two decades of hands-on leadership across early-stage businesses , he brings a sharp focus to execution, growth, and strategic clarity. 

His career has spanned multiple industries, where he’s built and led ventures from inception through growth — consistently grounding each one in strong unit economics and clear market need.

Hello Friend marks his first venture dedicated entirely to marketing and distribution innovation. 

Anil launched the company to solve a problem he saw firsthand: agencies were being asked to deliver more performance with fewer tools. 

His approach is rooted in first-principles thinking — blending practical strategy with bold execution to  support agencies in delivering campaigns that work harder and go further .