Redefining What Accountability Means in Out-of-Home

Advertising is entering a new accountability era.

As third-party data disappears and digital attribution weakens, agencies are under pressure to deliver measurable outcomes with fewer tools and tighter margins.

The shift ahead isn’t just technological — it’s structural.

Visibility must become verifiable. Performance must be proven, not assumed.

We merge the precision of digital analytics with the reach of mobile Out-of-Home — creating a channel where every impression can be verified, every route optimized, and every campaign reported with transparency.

This is the infrastructure that connects real-world visibility to measurable performance, giving agencies a privacy-compliant foundation for growth in the post-cookie era.

Anil is the founder and principal of Hello Friend Brands, a Toronto-based data and measurement Company purpose-built for advertising agencies navigating a rapidly changing landscape.

An entrepreneur with nearly two decades of hands-on leadership in early-stage ventures, he brings a disciplined focus to execution, growth, and strategic clarity. 

His career spans multiple industries — each venture grounded in strong unit economics, operational rigor, and market-driven insight.

Hello Friend represents his first venture dedicated entirely to marketing and distribution innovation, built from first principles to restore transparency, accountability, and profitability to agency operations.

His approach blends practical strategy with decisive execution — supporting agencies in building campaigns that perform smarter, move faster, and measure deeper.